Zacapa Reserva Limitada 2019 Diseño de packaging para ron by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award de Oro in Diseño de Edición Limitada Competition Category.
OroEdición Limitada· 2020
Zacapa Reserva Limitada 2019 Diseño de packaging para ron
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award de Oro Winner in Edición Limitada Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Diseño de packaging para ron
Zacapa Reserva Limitada 2019 es un diseño de packaging de edición limitada para un ron añejo. La etiqueta marrón con letras en lámina dorada complementa los tonos ámbar y dorados del líquido. La característica banda de petate, una cinta de paja tejida elaborada en colores especiales para esta edición por artesanas guatemaltecas locales, envuelve la botella. El diseño del estuche cilíndrico combina veladuras de colores y texturas inspiradas en el paisaje guatemalteco. En el estuche, la banda de petate y la banda distintiva con las notas de cata se presentan en tonos dorados.
The Recognition
About the A' Design Award de Oro
Zacapa Reserva Limitada 2019 Diseño de packaging para ron ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Zacapa Reserva Limitada 2019 Diseño de packaging para ron sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Zacapa Reserva Limitada 2019 Diseño de packaging para ron crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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