The Mix Land Tienda de moda urbana by Yuan Lijun

The Mix Land Tienda de moda urbana by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.

BronceInterior· 2020

The Mix Land Tienda de moda urbana

by Yuan Lijun

Client: Xianxiang Design

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner

Verify Award Status for #99894

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Colors

The Design

About The Mix Land Tienda de moda urbana

The Mix Land es una tienda de moda urbana (streetwear) en Hangzhou, China. El concepto de diseño parte de la imagen de un laboratorio y traslada la cultura urbana a la exposición interior. Tres instalaciones artísticas dinámicas, denominadas mesa de extracción, de condensación y de descomposición de energía, combinan sonido, visión y tacto para crear una experiencia interactiva. El azul neón altamente saturado, las ventanas y puertas de colores y las pantallas digitales conforman los principales acentos visuales. Las instalaciones expositivas pueden reorganizarse dentro del espacio abierto, de modo que la tienda se adapta tanto a las necesidades comerciales como a las experienciales.

The Recognition

About the A' Design Award de Bronce

The Mix Land Tienda de moda urbana ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que The Mix Land Tienda de moda urbana sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. The Mix Land Tienda de moda urbana satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019