Lamborghini Exhibition Center Centro de Exposiciones by PolyMorphArchitects

Lamborghini Exhibition Center Centro de Exposiciones by PolyMorphArchitects is a highly esteemed winner of the very prestigious 2020 A' Design Award de Hierro in Diseño de Arquitectura, Edificación y Estructuras Competition Category.

HierroArquitectura· 2020

Lamborghini Exhibition Center Centro de Exposiciones

by PolyMorphArchitects

Client: Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd

A' Design Award de Hierro Winner in Arquitectura Category

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The Design

About Lamborghini Exhibition Center Centro de Exposiciones

El Centro de Exposiciones Lamborghini es un edificio de exhibición de automóviles finalizado en 2019 en Zhengzhou, China. El edificio abarca 1030 metros cuadrados y alberga cuatro áreas principales: un espacio de exposición de vehículos nuevos, una tienda de ventas y servicios, una sala VIP y una oficina de administración. La forma se define mediante un volumen retorcido basado en ángulos de 60 grados, inspirado en las líneas de los automóviles deportivos. Una fachada envolvente y continua emplea paralelogramos y triángulos, integrando las ventanas en una única superficie. Un corredor visual entre las dos plantas reduce el peso visual del volumen en el reducido emplazamiento.

The Recognition

About the A' Design Award de Hierro

Lamborghini Exhibition Center Centro de Exposiciones ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Lamborghini Exhibition Center Centro de Exposiciones sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Lamborghini Exhibition Center Centro de Exposiciones es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Lamborghini's third independent designed exhibition center globally, representing the sensation of the site brought by Lamborghini's handling performance which gives full consideration to the spaces required for an exhibition hall and respects the client's culture as a key driver of the project. The building includes four main functional spaces: new car exhibition area, automobile sales servicshop 4S, VIP Lounge and management office.
Dimensions & Packaging: The project has 1030 square meters.
Tags: exhibition center, management office, VIP Lounge, Automobile Sales Servicshop 4S
Production Technology: The entire building is surrounded by a continuously revolving facade and making use of parallelograms and triangles as a base language, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site. The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists.
Design Challenge: The project covers an area less than 1000 m2, the biggest challenge is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design.
Research: Selection of the site is a departure from the usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2.
Inspiration: The concept design of the Lamborghini exhibition center is inspired by Lamborghini's classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles. The design starts with drawing inspiration from Lamborghini supercar's powerful lines and dynamic angles which draw a strong relation to the surrounding site, creating a new type of architectural landmark.
Project Duration: The project finished in 2019 in Zhengzhou, China.
Operation Flow: Visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special super car, while maintaining a spatial relationship between indoors and outdoors views. To eliminate the pressure of building volume, the design creates a visual corridor by use of a programmatic twist between the two floors, creating an elegant presence to new visitors.
Patents: Trademark (2019) Trademark Holder.
Team Members: Principal Architect: Chuan wang
Architecture and Interior Design Team: Pingshan Qu, Yan Xue, Bo Zhao, Tao Li, Diego Ramirez, Filippo Ogliani, Rossella Corica, Qingqing Zhang, Ting Xu, Qiyuan Liu, Qingjun Tan, Chidi Wang
Landscape Design Team: Xiaoyi Teng, Haitao Ma
Image Credits: Image #1,2,3,4,5: Xia Zhi