Mtn Dew AMP Game Fuel Launch Primaarne funktsioon: Joogipakend by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Pakendidisain Competition Category.
HõbePakend· 2020
Mtn Dew AMP Game Fuel Launch Primaarne funktsioon: Joogipakend
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Hõbeauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Primaarne funktsioon: Joogipakend
Mtn Dew AMP Game Fuel Launch on joogipakendi ja brändiidentiteedi disain valmisjoogile, mis on mõeldud mängijatele suunatud sooritusjoogiks. Visuaalne identiteet on loodud sobima mängu- ja e-spordikeskkonda, vältides samas levinud klišeesid. Tugev graafiline alus toetab tulevasi tooteid, partnerlusi ja tarbijakogemusi. Välja töötati terviklik lansseerimismaterjalide komplekt, mis hõlmab brändi, toodet ja tarbijakogemust. Disaini eesmärk on esitleda jooki autentsel viisil e-spordisportlastele ja mängijatele.
The Recognition
About the Hõbeauhind A' Design Award
Mtn Dew AMP Game Fuel Launch Primaarne funktsioon: Joogipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Mtn Dew AMP Game Fuel Launch Primaarne funktsioon: Joogipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mtn Dew AMP Game Fuel Launch Primaarne funktsioon: Joogipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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