Disainilahendus 2000 Meters Teepakend, autor Tiger Pan

Disainilahendus 2000 Meters Teepakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

2000 Meters Teepakend

disainer: Tiger Pan

Klient: 2000meters Tea（Yunnan） Co., Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest 2000 Meters Teepakend

2000 meetrit on pakendidisain Hiina Yunnani mustatee brändile. Seeria on jaotatud kolme tasemesse vastavalt kasvupiirkonnale, kvaliteedile ja maitsele. Kaheksanurkset kuju kasutatakse kogu tootesarja ühise sümbolina. Madalam tase on pakitud paberisse, mis on kõige laialdasemalt kasutatav materjal, samas kui keskmine ja tipptase kasutavad metallpurke. Purgi peal kerkib väike punane mägi, näitamaks, et tee kasvab suurel kõrgusel. Peamised värvid on must ja punane, veidi valget ning lihtsad illustratsioonid vanast puust, põõsast ja jasmiinist.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

2000 Meters Teepakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. 2000 Meters Teepakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. 2000 Meters Teepakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Mõõtmed ja pakend: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Sildid: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Tootmistehnoloogia: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Disainiülesanne: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Uurimistöö: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiratsioon: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Projekti kestus: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Tööprotsess: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Meeskonnaliikmed: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Piltide autorid: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie