Disainilahendus Electric Meets Reality Kaupluse elamussein, autor Mark Boey

Disainilahendus Electric Meets Reality Kaupluse elamussein, mille autor on Mark Boey, on kõrgelt hinnatud 2020 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

KuldReklaam· 2020

Electric Meets Reality Kaupluse elamussein

disainer: Mark Boey

Klient: MG Motors Australia

Auhind Kuldauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Electric Meets Reality Kaupluse elamussein

Electric Meets Reality on interaktiivne projektsioonikaardistuse installatsioon, mis on loodud autoesinduse jaoks. Sein on 6500 millimeetrit lai ja 2000 millimeetrit kõrge. Selle skulptuurne pind on käsitsi valmistatud epoksüvaigust ja puidust koos kolmemõõtmeliselt prinditud osadega ning jääb valgeks ja elegantseks reljeefiks, kui projektorid on välja lülitatud. Kolm projektorit lisavad kaheksa minutit animatsiooni ja värvi. Projektsioonid sümboliseerivad elektrit ja skulptuur sümboliseerib reaalsust. Installatsioon selgitab sõiduulatust, laadimist, ohutust ja jõudlust külastajatele, kes kaaluvad elektriauto ostmist.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Electric Meets Reality Kaupluse elamussein on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Electric Meets Reality Kaupluse elamussein peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Electric Meets Reality Kaupluse elamussein tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Mõõtmed ja pakend: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Sildid: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Tootmistehnoloogia: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Disainiülesanne: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Uurimistöö: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Inspiratsioon: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Projekti kestus: October 2019 - Present
Tööprotsess: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Meeskonnaliikmed: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.