Disainilahendus Luhua Xiaomo Seesamiõli pakend, autor Tiger Pan

Disainilahendus Luhua Xiaomo Seesamiõli pakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2020

Luhua Xiaomo Seesamiõli pakend

disainer: Tiger Pan

Klient: Shandong Luhua Group

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Luhua Xiaomo Seesamiõli pakend

Raamatu tekst: Luhua Xiaomo on pakend, mis on disainitud jahvatatud seesamiõli jaoks – käsitsi valmistatud õli, mida toodetakse väikestes kogustes. Pakend on sirge silindriline klaaspudel, mille läbimõõt on 50 mm ja kõrgus 210 mm. Isekleepuv etikett katab pudelit 350 kraadi ulatuses ning on kujundatud vana ajalehe moodi, meenutades aega, mil toitu pakiti ajalehtedesse. Kirjamärgid on paigutatud vertikaalselt, vanade Hiina poesiltide kombel. Kitsast katmata pilust saab reljeefne kaalujoon, mis näitab sees oleva õli kogust.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Luhua Xiaomo Seesamiõli pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Luhua Xiaomo Seesamiõli pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Luhua Xiaomo Seesamiõli pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Mõõtmed ja pakend: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Sildid: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Tootmistehnoloogia: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Disainiülesanne: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Uurimistöö: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiratsioon: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Projekti kestus: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Tööprotsess: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Meeskonnaliikmed: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie