Problue Annual Posters Primaarne funktsioon: Plakat by JBBC Branding Consultancy

Problue Annual Posters Primaarne funktsioon: Plakat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Fotograafia ja fototöötluse disain Competition Category.

HõbeFotograafia· 2020

Problue Annual Posters Primaarne funktsioon: Plakat

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Hõbeauhind A' Design Award Winner in Fotograafia Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primaarne funktsioon: Plakat

Problue aastaplakatid on sukeldumisbrändi jaoks loodud trükiplakatite seeria. Iga plakat kujutab üht modelli, kes kannab korraga nii stiilset linnariietust kui ka sukeldumisülikonda, muutes seeläbi nähtavaks ülemineku igapäevaelu ja sukeldumise vahel. Härrale on elegantsuse loomiseks rakendatud hallikassinist tooni ning daamile punast. Kamuflaažimustriga ujumislestad viitavad linnaelu liikumisele. Kontrastid on paigutatud sihilikult, näiteks kiire ja liikumatu, igapäevariietus ja sukeldumisülikond, sujuv ja terav. Iga plakati mõõtmed on 420 korda 594 millimeetrit.

The Recognition

About the Hõbeauhind A' Design Award

Problue Annual Posters Primaarne funktsioon: Plakat on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Problue Annual Posters Primaarne funktsioon: Plakat peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Problue Annual Posters Primaarne funktsioon: Plakat on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd