Ugly Monster Jäätisepulga pakend by JBBC Branding Consultancy

Ugly Monster Jäätisepulga pakend by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2020

Ugly Monster Jäätisepulga pakend

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Jäätisepulga pakend

Ugly Monster on pakend Taiwanis toodetud jäätisepulga tootele. Disain kujutab rohelist tegelast, kellel on konarlik pind, mille inspiratsiooniks on guajaav – Yanchao linnas kasvatatav puuvili. Fluorestseeruv roheline värv annab tegelasele positiivse ja elava ilme. Keha ja jalgade proportsioonid on tasakaalustamata ning tegelasel puuduvad käed, mistõttu tundub kuju naljakas. Pakendi mõõtmed on 70 mm laiust, 195 mm pikkust ja 20 mm kõrgust. Eesmärk on tutvustada toodet ning juhtida tähelepanu väiksele linnale ja selle põllumeestele.

The Recognition

About the Pronksauhind A' Design Award

Ugly Monster Jäätisepulga pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Ugly Monster Jäätisepulga pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Ugly Monster Jäätisepulga pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.