Kuld Pakend · 2020
Wen Niang Kollase riisiveini pudel
by Tiger Pan
- Kuldauhind A' Design Award 2020 in Pakend
- CLIENT: Shenzhen Wanshengtang Industry Co., Ltd
- Estimated Number of Design Views: 39,847
- Verification code 751D29D8B3 · Verify this award
Colors
About Wen Niang Kollase riisiveini pudel
Wen Niang on Hiina kollase riisiveini jaoks loodud pakend. Pudel on valmistatud klaasist, samas kui enamik kollast riisiveini pakendatakse keraamikasse. Klaaspind lisab läiget ja tekstuuri. Pudeli õlaosale on reljeefselt kujutatud laiali sirutatud tiibadega kurg, mis katab üle 320 kraadi pinnast. Kurel on idamaises kultuuris kõrge positsioon, sümboliseerides ausust, elegantsi, tervist ja pikka eluiga. Pudeli läbimõõt on 90 millimeetrit ja kõrgus 260 millimeetrit. Moodne vorm on mõeldud äratama huvi noorema tarbijaskonna seas.
About the Kuldauhind A' Design Award
Wen Niang Kollase riisiveini pudel on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Wen Niang Kollase riisiveini pudel peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Wen Niang Kollase riisiveini pudel tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Press Kit
- Unique Properties
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Dimensions & Packaging
- Diameter: 90mm
Height:260mm - Tags
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Design Challenge
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Research
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Inspiration
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Operation Flow
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Image Credits
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
