Kuld Pakend · 2020
Kuniichi Toidupakend
- Kuldauhind A' Design Award 2020 in Pakend
- CLIENT: Cocodoru
- Estimated Number of Design Views: 70,149
- Verification code 0D156625F3 · Verify this award
Colors
About Kuniichi Toidupakend
Jaapani traditsiooniline konserveeritud toit Tsukudani pole maailmas kuigi tuntud. Sojakastmel põhinev hautatud roog, mis ühendab endas mitmesuguseid mereande ja maa koostisosi. Uus pakend sisaldab üheksat etiketti, mis on mõeldud traditsiooniliste Jaapani mustrite moderniseerimiseks ja koostisosade omaduste väljendamiseks. Uus kaubamärgi logo on loodud ootusega seda traditsiooni järgmiseks 100 aastaks jätkata.
About the Kuldauhind A' Design Award
Kuniichi Toidupakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Kuniichi Toidupakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Kuniichi Toidupakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Press Kit
- Unique Properties
- It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
- Dimensions & Packaging
- Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
- Tags
- japanese, food, package, graphic, textile, pattern, illustration, colorful
- Production Technology
- Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
- Design Challenge
- In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
- Research
- We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
- Inspiration
- Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
- Project Duration
- Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
- Operation Flow
- The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.
