Beyond the Blue Raamat by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Trükise ja avaldatud meedia disain Competition Category.

HõbeTrükis· 2020

Beyond the Blue Raamat

by Sung ho Nam

Client: Cosmo-Sloth

Hõbeauhind A' Design Award Winner in Trükis Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Raamat

Beyond the Blue on raamat merega seotud keskkonnaküsimustest. Iga peatükki tutvustab eristuv värvilaastuke, mis näitab ookeani erinevat palet. Roheline laastuke sümboliseerib tervet merevõrsestikku, punane laastuke aga viitab vaala verest tumenenud merele. Värvi kasutatakse lihtsa ja universaalse viisina, et selgitada keerukaid keskkonnateemasid igas eas lugejatele. Raamatu mõõtmed on 187 mm x 245 mm ning sellel on 90 lehekülge. Trükkimisel kasutatakse sojaõlipõhist tinti 100-grammisel matil paberil ning niitköide vähendab liimi kasutamist.

The Recognition

About the Hõbeauhind A' Design Award

Beyond the Blue Raamat on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Beyond the Blue Raamat peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Beyond the Blue Raamat on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam