Winter Navel Oranž Pakend by Chao Xu is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2020

Winter Navel Oranž Pakend

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

Pronksauhind A' Design Award Winner in Pakend Category

12,608

Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel Oranž Pakend

Selle eesmärk on reklaamida mahefarmist toodetud apelsini, mida nimetatakse talvel mereväelaseks. Pakend sisaldab kahes suuruses pappkaste, teabekaart, apelsinikoorija ümbrik. Talvine merevägi saab kätte alles pärast nelja aastaaja ristimist. kujunduse väljakutse on illustreerida apelsinipuu pikliku kasvurutiini ja erineva vormi olulisust pakendil neljal aastaajal. Kujundusmeeskond tuli välja joonisega, mis oli inspireeritud jutust tungraud ja beanstalk. Rõhutatakse looduse ja inimkonna vahelise harmoonia mõistet.

The Recognition

About the Pronksauhind A' Design Award

Winter Navel Oranž Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Winter Navel Oranž Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Winter Navel Oranž Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu