Disainilahendus Boho Ras Pakendatud Kokteilid, autor Abhijeet Thakur

Disainilahendus Boho Ras Pakendatud Kokteilid, mille autor on Abhijeet Thakur, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Boho Ras Pakendatud Kokteilid

disainer: Abhijeet Thakur

Klient: Abhijeet Thakur

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Boho Ras Pakendatud Kokteilid

Boho Ras müüb pakendatud kokteile, mis on valmistatud parimate kohalike India piiritusjookidega. Toode kannab boheemlaslikku vibi, mis jäädvustab ebatraditsioonilise kunstilise elustiili ning toote visuaalid on abstraktselt kujutatud sumin, mille tarbija saab pärast kokteili joomist. See on suurepäraselt suutnud saavutada keskpunkti, kus kohtuvad ülemaailmsed ja kohalikud, kus nad sulanduvad, et moodustada toote jaoks Glokaali vibe. Boho Ras müüb puhast piiritust 200 ml pudelites ja pakendatud kokteile 200 ml ja 750 ml pudelites.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Boho Ras Pakendatud Kokteilid on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Boho Ras Pakendatud Kokteilid peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Boho Ras Pakendatud Kokteilid on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Mõõtmed ja pakend: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Sildid: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Tootmistehnoloogia: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Disainiülesanne: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Uurimistöö: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Inspiratsioon: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Projekti kestus: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Tööprotsess: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.