Disainilahendus Kt 5g Välisskulptuur, mille autor on Tist, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Kujutava kunsti ja kunstiinstallatsioonide disain.
HõbeKunst· 2020
Kt 5g Välisskulptuur
disainer: Tist
Klient: Tist
Auhind Hõbeauhind A' Design Award kategoorias Kunst
Kinnitatud auhinna võitja
Kinnita auhinna staatus disainile #102106Disain
Teosest Kt 5g Välisskulptuur
KT 5G on rühm välisskulptuure, mis on paigaldatud Lõuna-Korea pealinna Souli kesklinna. Skulptuurid väljendavad 5G-sideteenuse peamisi omadusi, milleks on suur kiirus, väike latentsus ja lai ühenduvus. Erksad värvid, mustrid ja noolekujundid esindavad ühenduvust, kiirust ja andmevoogu, samas kui droonid ja isesõitvad autod viitavad tehnoloogia tuttavatele kasutusviisidele. Skulptuurid on valmistatud terasplaatidest, mis on painutatud ja keevitatud ning seejärel viimistletud uretaanvärviga. Väiksemad skulptuurid toimivad ka pinkidena, nii et installatsioon moodustab kunstipärase puhkekoha piki tegusat jalakäijate teed.
Tunnustus
Auhinnast Hõbeauhind A' Design Award
Kt 5g Välisskulptuur on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Kt 5g Välisskulptuur peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Kt 5g Välisskulptuur on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
- Mõõtmed ja pakend
- 1.5T SUS + urethane paint / 32m*6.8m
- Sildid
- 5G, Craig and Karl, Outdoor sculpture
- Tootmistehnoloogia
- Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
- Disainiülesanne
- It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
- Uurimistöö
- In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
- Inspiratsioon
- We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
- Projekti kestus
- Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
- Tööprotsess
- In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
- Meeskonnaliikmed
- TIST, Client : KT and Illustrator : Craig and Karl
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