Fresh Blood DG Youth Kultuuriväljapanek by Ruikang Xie

Fresh Blood DG Youth Kultuuriväljapanek by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Sündmuste ja ürituste disain Competition Category.

PronksSündmus· 2021

Fresh Blood DG Youth Kultuuriväljapanek

by Ruikang Xie

Client: Xiexie Design

Pronksauhind A' Design Award Winner in Sündmus Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Kultuuriväljapanek

Fresh Blood DG Youth on Dongguanis, Hiinas toimuv kultuuriväljapanek. Näitus esitleb kuut kohalikku eksponenti kultuurilise innovatsiooni värske pakkumise teemal. Paigutus on korraldatud nagu juurviljaturg, kus kaupmehelaudade ridade kohale on paigutatud pöörlevad juurvilja kujulised lambid. Kuus kohalikku toitu esindavad kuue eksponendi identiteeti. Kuna näitusepaik ei mahutanud originaalteoseid, lõigati A5 voldikud välja toidu kujuliseks, näiteks küpsetatud hane kujuliseks, ning trükiti peale tekstid ja pildid. Suurima paberkoti mõõdud on 340 x 380 millimeetrit.

The Recognition

About the Pronksauhind A' Design Award

Fresh Blood DG Youth Kultuuriväljapanek on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Fresh Blood DG Youth Kultuuriväljapanek peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Fresh Blood DG Youth Kultuuriväljapanek rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen