Tucher AEcht Nuernberger Kellerbier Baieri Õlle Pakendi Kujundus by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier Baieri Õlle Pakendi Kujundus by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Kuldauhind A' Design Award in Pakendidisain Competition Category.

KuldPakend· 2020

Tucher AEcht Nuernberger Kellerbier Baieri Õlle Pakendi Kujundus

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

Kuldauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Baieri Õlle Pakendi Kujundus

Keskajal lasid kohalikud õlletehased Nürnbergi lossi all üle 600 aasta vanustes kivilõigatud keldrites oma õlleajastu. Selle ajaloo austamiseks võtab "AEcht Nuernberger Kellerbier" pakend autentselt ajas tagasi. Õlleetiketil on näha kividel istuva lossi ja keldris asuva puidust tünni käejoonistus, mis on raamitud vintage stiilis fontidega. Ettevõtte "St. Mauritius" kaubamärgiga pitsat ja vaskvärviga korgikork annavad edasi meisterlikkust ja usaldust.

The Recognition

About the Kuldauhind A' Design Award

Tucher AEcht Nuernberger Kellerbier Baieri Õlle Pakendi Kujundus on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Tucher AEcht Nuernberger Kellerbier Baieri Õlle Pakendi Kujundus peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tucher AEcht Nuernberger Kellerbier Baieri Õlle Pakendi Kujundus tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg