Sierra Cantabria Veinietikett by Estudio Maba

Sierra Cantabria Veinietikett by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2020

Sierra Cantabria Veinietikett

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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Colors

The Design

About Sierra Cantabria Veinietikett

Sierra Cantabria on etiketikujundus traditsioonilise Hispaania veinimõisa toodetud veinipere jaoks. Valik on lai, mistõttu etiketid jagavad ühist visuaalset keelt, säilitades samas peened erinevused pudelite vahel. Perekonna poolt 150 aastat kasutatud heraldilised sümbolid on ühendatud selge tüpograafiliste elementide hierarhiaga. Süsteem loob 53 etiketikombinatsiooni Bordeaux' ja Burgundia pudelite jaoks. Iga etikett on trükitud puuvillasele paberile kõrgreljeefi, pitseerimise ja lakitõmmetega. Eesmärk on klassikaline ja väljendusrikas valik ühtse brändikuvandiga.

The Recognition

About the Hõbeauhind A' Design Award

Sierra Cantabria Veinietikett on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Sierra Cantabria Veinietikett peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Sierra Cantabria Veinietikett on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba