Paranormal Veinipakend by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Kuldauhind A' Design Award in Pakendidisain Competition Category.

KuldPakend· 2020

Paranormal Veinipakend

by Estudio Maba

Client: Bodegas Baron

Kuldauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #102634

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Paranormal Veinipakend

Paranormal on pakendidisain veiniperekonnale, mida esitletakse Bordeaux' ja Burgundia pudelites. Graafiline teema põhineb kummalistel ja seletamatutel nähtustel, mida käsitletakse müstilisuse ja irooniaga. Detailsed digitaalsed gravüürid meenutavad vanu alkeemiaraamatuid ja iidseid koodekseid. Kirjatüübid on joonistatud vananenud ja ebatäpse ilmega, sarnanedes käsitsi trükkimisele. Iga etikett on valmistatud puuvillapaberist kõrge reljeefi, foolioprindi ja lakikihtidega. Disain on loodud kestma ja võimaldama uusi lugusid iga aastakäigu või viinamarjasordi jaoks.

The Recognition

About the Kuldauhind A' Design Award

Paranormal Veinipakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Paranormal Veinipakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Paranormal Veinipakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba