Alpha Series Pardel by Mert Ali Bukulmez

Alpha Series Pardel by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Rauaauhind A' Design Award in Ilu, isikliku hoolduse ja kosmeetikatoodete disain Competition Category.

RaudKosmeetikatoode· 2020

Alpha Series Pardel

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Rauaauhind A' Design Award Winner in Kosmeetikatoode Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Pardel

Alpha seeria on kompaktne, poolprofessionaalne pardel, mis saab hakkama näohoolduse põhiliste ülesannetega. Samuti toode, mis pakub hügieenilisi lahendusi koos uuendusliku lähenemise ja ilusa esteetikaga. Projekti põhialused on lihtsus, minimalism ja funktsionaalsus koos kasutaja hõlpsa interaktsiooniga. Võtmeks on rõõmsameelne kasutajakogemus. Näpunäiteid saab pardlist hõlpsalt ära võtta ja hoiustamissektsiooni paigutada. Dokk on mõeldud pardli laadimiseks ja UV-valgusega toetatud näpunäidete puhastamiseks hoiustamissektsioonis.

The Recognition

About the Rauaauhind A' Design Award

Alpha Series Pardel on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Alpha Series Pardel peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Alpha Series Pardel on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019