Plaatina Film · 2020
The Simplest Happiness Kommertsanimatsioon
by Yen C Chen
- Plaatinaauhind A' Design Award 2020 in Film
- CLIENT: Fox Movies
- Estimated Number of Design Views: 726,825
- Verification code 9A1D56CE0F · Verify this award
Colors
About The Simplest Happiness Kommertsanimatsioon
Hiina sodiaagis on 2019. aasta sea aasta, nii et Yen C kujundas viilutatud siga ja see on nunnu hiina keeles "paljudes kuumades filmides". Õnnelikud tegelased on kooskõlas kanali kuvandi ja õnnelike tunnetega, mida kanal soovib oma publikule pakkuda. Video on nelja filmi elemendi kombinatsioon. Mängivad lapsed oskavad kõige paremini näidata puhast õnne ja loodavad, et filmi vaadates on publikul sama tunne.
About the Plaatinaauhind A' Design Award
The Simplest Happiness Kommertsanimatsioon on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. The Simplest Happiness Kommertsanimatsioon väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. The Simplest Happiness Kommertsanimatsioon on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.
Press Kit
- Unique Properties
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- Dimensions & Packaging
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- Tags
- Animation, 3d, motion graphics, advertising, movie
- Production Technology
- The project was realized using adobe software and 3d softwares.
- Design Challenge
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- Research
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- Inspiration
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- Project Duration
- Project has been done in Feb 2019 Taiwan.
- Operation Flow
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- Patents
- Copyright © 2019 Yen C
- Image Credits
- Video Credits:Yen C Chen, The simplest happiness, 2019
