Flavour Funhouse Primaarfunktsioon: Maa-alune kaubanduskeskus by K11 Musea

Flavour Funhouse Primaarfunktsioon: Maa-alune kaubanduskeskus by K11 Musea is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Siseruumide ja näitusedisain Competition Category.

HõbeInterjöör· 2020

Flavour Funhouse Primaarfunktsioon: Maa-alune kaubanduskeskus

by K11 Musea

Client: New World Development Company Limited

Hõbeauhind A' Design Award Winner in Interjöör Category

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Colors

The Design

About Flavour Funhouse Primaarfunktsioon: Maa-alune kaubanduskeskus

Flavour Funhouse on maa-aluse kaubanduskeskuse interjöör Hongkongis. Disain ammutab inspiratsiooni üheksateistkümnenda sajandi raud- ja klaasgaleriide arhitektuurist. Metallist ja klaasist poefassaadid ning mustad võreliuguksed annavad kogu keskkonnale ühtlase ja ajatu õhkkonna. Kõrge musta metallist lagi koos metallvõrega hoiab valgusteid ja dekoratsioone ning säilitab keldrikorruse täiskõrguse. Kolm tüüpi põrandaplaate, sealhulgas kuusnurksed, tähistavad erinevaid tsoone. Toidukohtis on baarilette, väikeseid laudu ja pikk puitlaud erineva suurusega seltskondadele. Ruumi on antud ka nüüdisaegsele kunstile.

The Recognition

About the Hõbeauhind A' Design Award

Flavour Funhouse Primaarfunktsioon: Maa-alune kaubanduskeskus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Flavour Funhouse Primaarfunktsioon: Maa-alune kaubanduskeskus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Flavour Funhouse Primaarfunktsioon: Maa-alune kaubanduskeskus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong