Disainilahendus Settlements Integreeritud Kampaania, autor Pancho Gonzalez

Disainilahendus Settlements Integreeritud Kampaania, mille autor on Pancho Gonzalez, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

PronksReklaam· 2020

Settlements Integreeritud Kampaania

disainer: Pancho Gonzalez

Klient: Inbrax

Auhind Pronksauhind A' Design Award kategoorias Reklaam

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #103849

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Settlements Integreeritud Kampaania

Asundused on reaalsus kogu maailmas ja eriti Ladina-Ameerikas. Selle reklaamikujunduse eesmärk on koguda raha teistsugusel viisil ja käivitades filmi, mida lõpuks ei eksisteerinud. Pileti saamiseks pidid inimesed minema piletite ostmiseks filmi veebisaidile ja kui nad seda ostsid, mõistsid nad, et filmi pole olemas, nii et nad said oma raha sihtasutusele annetada.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Settlements Integreeritud Kampaania on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Settlements Integreeritud Kampaania peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Settlements Integreeritud Kampaania rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Mõõtmed ja pakend: Trailers, posters, digital ads and social media.
Sildid: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Tootmistehnoloogia: Integrated campaign across 5 countries in South America.
Disainiülesanne: First online collecting campaign done by Techo Latam.
Uurimistöö: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspiratsioon: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Projekti kestus: Chile, Peru, Argentina, Brazil and Colombia.
Tööprotsess: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patendid: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Meeskonnaliikmed: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Piltide autorid: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando