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Lavazza Desea Kohvimasin by Florian Seidl

Lavazza Desea Kohvimasin by Florian Seidl is a highly esteemed winner of the very prestigious 2020 Plaatinaauhind A' Design Award in Kodumasinate disain Competition Category.


PlaatinaKodumasin· 2020

Lavazza Desea Kohvimasin

by Florian Seidl

Client: Lavazza

Plaatinaauhind A' Design Award Winner in Kodumasin Category

Colors

The Design

About Lavazza Desea Kohvimasin

Sõbralik masin, mis on loodud pakkuma kogu Itaalia kohvikultuuri paketti: espressost autentse cappuccino või latteni. Puutetundlik liides korraldab valikud kahes eraldi rühmas - üks kohvi ja teine piima jaoks. Jooke saab isikupärastada temperatuuri ja piimavahu tõstmise funktsioonidega. Vajalik teenindus on keskel tähistatud valgustatud ikoonidega. Masinal on spetsiaalne klaasist kruus ja see kasutab Lavazza vormikeelt koos kontrollitud pinnaga, viimistletud detailidega ja erilise tähelepanu all värvidega, materjalidega & amp; lõpetama.

The Recognition

About the Plaatinaauhind A' Design Award

Lavazza Desea Kohvimasin on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Lavazza Desea Kohvimasin väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Lavazza Desea Kohvimasin on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
Dimensions & Packaging
145mm / 380mm / 280mm
4,5 kg
Tags
Lavazza, Coffee, Espresso, Cappuccino, touch interface
Production Technology
injection molding (ABS/SAN), glas, steel grid, painted main shell
Design Challenge
Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
Research
conceptual and formal research, 3D modeling, mock-ups, prototyping
Inspiration
The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
Project Duration
Turin, Italy
Operation Flow
Patented milk foaming technology, intuitive touch interface with acoustic feedback, quiet operation
Team Members
Florian Seidl
Angelica Rella

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