Anta Kontoriruumi sisearhitektuur by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Siseruumide ja näitusedisain Competition Category.
PronksInterjöör· 2021
Anta Kontoriruumi sisearhitektuur
Client: Oatson Interior Design
Pronksauhind A' Design Award Winner in Interjöör Category
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- Verified Award Winner
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The Design
About Anta Kontoriruumi sisearhitektuur
Anta on Hiinas Shanghais asuva spordiriiete kaubamärgi peakontori sisekujundus. Iga korrus teisest kuni viienda tasandini on pühendatud ühele kontserni kaubamärgile. Esimese korruse osal on kaheksa meetri kõrgune lagi ja suur LED-ekraan, mis on väljastpoolt nähtav. Sujuvad hallid jooned, valged sportlaskujud ja punane kaubamärgi tähekuju kujundavad sissepääsuala. Punane puhkeala ja sinine põrand järgivad kahe kaubamärgi värve. Viimistlusmaterjalide hulka kuuluvad alumiiniumplaadi värv, tammespoon, marmor ja graniit.
The Recognition
About the Pronksauhind A' Design Award
Anta Kontoriruumi sisearhitektuur on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Anta Kontoriruumi sisearhitektuur peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Anta Kontoriruumi sisearhitektuur rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
- Dimensions & Packaging
- In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
- Tags
- interior design, workplace, brand, modern, international
- Production Technology
- For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
- Design Challenge
- The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
- Research
- In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
- Inspiration
- The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
- Project Duration
- The project started in May 2017 and finished in April 2019 in Shanghai, China.
- Operation Flow
- In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
- Team Members
- Chief designer: Yan Deng
Chief designer: Jia Rong
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