Birds and Coffee Pakend by Kristina Pacesaite

Birds and Coffee Pakend by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2021

Birds and Coffee Pakend

by Kristina Pacesaite

Client: Kavos gurmanai

Hõbeauhind A' Design Award Winner in Pakend Category

23,535

Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Pakend

Iga toode väärib õiget pakendit. Selle pakendi väljatöötamisega aitas disainer edukal kohviröstimisettevõttel jõuda uute inimesteni, kes hindavad esmaklassilist kohvi ja hoolivad selle päritolust. Pakendile uue välimuse pakkumisega püüdis disainer suurendada peaaegu igalt mandrilt pärit käsitsi valmistatud kohvi väärtust. Otsus kasutada iga riigi linnuillustratsioone põhines nende elegantsel olemusel ja ka käsitsi valmistatud tunnetusel, mis nad lõpptootele annavad. Sama eesmärki täidavad ka jõupaber ja illustratsioonide sügav tumepruun värv.

The Recognition

About the Hõbeauhind A' Design Award

Birds and Coffee Pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Birds and Coffee Pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Birds and Coffee Pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite