Disainilahendus Transformers the Skin Test House Poputiku pop-up pood, autor Hsuan-Hui Lee

Disainilahendus Transformers the Skin Test House Poputiku pop-up pood, mille autor on Hsuan-Hui Lee, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

RaudInterjöör· 2021

Transformers the Skin Test House Poputiku pop-up pood

disainer: Hsuan-Hui Lee

Klient: Birkin Creative Integrated Marketing Service Limited

Auhind Rauaauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Transformers the Skin Test House Poputiku pop-up pood

Transformers the Skin Test House on kosmeetikabrändi jaoks kujundatud pop-up pood. Pood on ehitatud terasstruktuuriga konteineritest, samal ajal kui põrand, lagi ja seinad on valmistatud puidust ja keskkonnasõbralikest materjalidest. LED-valguskastid ja vitriinid esitlevad tooteid poe sees. Mooduleid saab kokku panna kaheteistkümne tunniga ning kombineerida erinevas arvus, samuti saab vihmase ilma jaoks lisada varikatuse. Kõik materjalid on korduvkasutatavad ning pood on avalikes kohtades toimunud näitusürituste jaoks kokku pandud ja lahti võetud ligikaudu kuuskümmend korda.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Transformers the Skin Test House Poputiku pop-up pood on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Transformers the Skin Test House Poputiku pop-up pood peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Transformers the Skin Test House Poputiku pop-up pood on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Mõõtmed ja pakend: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Sildid: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Tootmistehnoloogia: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Disainiülesanne: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Uurimistöö: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiratsioon: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Projekti kestus: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Tööprotsess: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Meeskonnaliikmed: Birkin Creative Integrated Marketing
Piltide autorid: Birkin Creative Integrated Marketing