$Refracting Reality Raamatu kujundus by Ching-Fa Lung$

Refracting Reality Raamatu kujundus by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Trükise ja avaldatud meedia disain Competition Category.

HõbeTrükis· 2021

Refracting Reality Raamatu kujundus

by Ching-Fa Lung

Client: Art Center College of Design

Hõbeauhind A' Design Award Winner in Trükis Category

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Verified Award Winner

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Colors

The Design

About Refracting Reality Raamatu kujundus

Refracting Reality on raamat valgusest ja inimese tajust. Raamat uurib valguse nelja omadust: murdumist, peegeldumist, difraktsiooni ja interferentsi. Neid omadusi väljendatakse tüpograafia ja kujutiste kaudu 368 leheküljel. Erinevate valgusmuljete toetamiseks valiti kaetud ja katmata paberid. Raamatu selja sisse on paigutatud massiivne prisma, mille lugeja saab eemaldada. Prisma abil saavad lugejad vaadelda valguse käitumist vahetult ja suhelda trükitud kujutistega.

The Recognition

About the Hõbeauhind A' Design Award

Refracting Reality Raamatu kujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Refracting Reality Raamatu kujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Refracting Reality Raamatu kujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin