RV wine Veinipakend by Hu Jijun is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2021

RV wine Veinipakend

by Hu Jijun

Client: SIVA X Dreamatic Design

Pronksauhind A' Design Award Winner in Pakend Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Veinipakend

RV on pakendidisain Prantsuse veinile, mida pakutakse preemiumklassi limiteeritud seeriana. Partii on piiratud 6000 pudeliga punast veini, millest igaüks sisaldab 750 ml jooki alkoholisisaldusega 13,5 protsenti. Visuaalne keel viitab Pariisi, Prantsusmaa kaasaegsele ja sofistikeeritud moestiilile ning väljendab peent ja lihtsat elustiili. Etikett on valmistatud spot-UV-tehnika, kuumtempli ja siiditrüki abil taaskasutatavast PVC-st. Eesmärk on muuta kaubamärk üksnes pakendi abil kergesti äratuntavaks ja meeldejäävaks.

The Recognition

About the Pronksauhind A' Design Award

RV wine Veinipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. RV wine Veinipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. RV wine Veinipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun