Disainilahendus Tongrentang Zhima Health Jaemüügi sisekujundus, autor Yong Wong

Disainilahendus Tongrentang Zhima Health Jaemüügi sisekujundus, mille autor on Yong Wong, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

KuldInterjöör· 2021

Tongrentang Zhima Health Jaemüügi sisekujundus

disainer: Yong Wong

Klient: Beijing Tongrentang Health

Auhind Kuldauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Tongrentang Zhima Health Jaemüügi sisekujundus

Tongrentang Zhima Health on Pekingis asuv elamuspood. Pood hõlmab 5000 ruutmeetrit kolmel korrusel. Ühes kohas pakutakse toidulisandeid, toitvat toitu ja tervisetooteid, mis hõlmavad tervisetehnoloogiat. Interjööris on kasutatud suurtel pindadel kontrastseid materjale, nagu täispuit ja messing. Esimeselt korruselt ülespoole on esitletud neli teemat: nõustamine, toit, taastumine ja ravi. Pood toimib klientide jaoks ka mugava sotsiaalse ruumina.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Tongrentang Zhima Health Jaemüügi sisekujundus on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Tongrentang Zhima Health Jaemüügi sisekujundus peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tongrentang Zhima Health Jaemüügi sisekujundus tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Mõõtmed ja pakend: 5000 square meters, 3 floors
Sildid: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Tootmistehnoloogia: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Disainiülesanne: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Uurimistöö: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiratsioon: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Projekti kestus: This project started in May 2019 and finished in December 2019 in Beijing.
Tööprotsess: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Meeskonnaliikmed: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Piltide autorid: Beijing Wuxiang Space Architecture Design