Eastern Blocks Betoonehted by Gerda Liudvinaviciute

Eastern Blocks Betoonehted by Gerda Liudvinaviciute is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Ehtedisain Competition Category.

HõbeEhted· 2021

Eastern Blocks Betoonehted

by Gerda Liudvinaviciute

Client: Celsius 273

Hõbeauhind A' Design Award Winner in Ehted Category

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Verified Award Winner

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Colors

The Design

About Eastern Blocks Betoonehted

Eastern Blocks on betoonehete kollektsioon, mis on inspireeritud Ida-Euroopa paneelmajadest. Kollektsioon sisaldab kaelakeesid ja kõrvarõngaid, mis järgivad monteeritavate korterelamute vorme. Betooni kasutatakse seetõttu, et materjal on kerge, allergiavaba ja raskesti purunev. Iga ese saab alguse kolmemõõtmelisest joonisest, millele järgnevad prototüübid ja silikoonvormid valamiseks. Valmis betoondetailid ühendatakse seejärel hõbeda ja nahaga. Kollektsioon kutsub heitma värske pilgu Ida-Euroopa arhitektuuripärandile.

The Recognition

About the Hõbeauhind A' Design Award

Eastern Blocks Betoonehted on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Eastern Blocks Betoonehted peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Eastern Blocks Betoonehted on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is wearable architecture. Concrete material and brutalist design with the story behind makes these accessories more than wearable - it's an educational, fashionable manifesto about architectural heritage and society.
Dimensions & Packaging: Necklaces approx.17.5 cm x 15.5 cm and other 18x11 thickness 0.5- 1 cm. Earrings 4x2 cm concrete detail and optional 5-9 cm silver wire long. Other earrings 14.5x2 cm.
Tags: concrete jewelry, architectural jewelry, eastern european, blockhouses, brutalist jewelry, soviet architecture, brutalist architecture, jewelry artist, jewelry designer,
Production Technology: I chose concrete material - light, non-allergenic, and less fragile to create an ode of a brutalist dystopia. First of all, I designed 3d drawings, made prototypes, and then, started to create molds for concrete details with silicon. When the concrete pieces were finished, I started metalworking with silver and leather materials.
Design Challenge: To find a form, which would be understandable, that it's blockhouse jewelry, but minimalist, aesthetic and impressive.
Research: I made monitoring of the architecture and society attitude of Eastern European houses. My objective was to find a way, how to talk about post-Soviet society and Eastern European architecture heritage in fashion accessories. The main point is to start a discussion with locals' minds about this unique architecture and spread this wearable message. In this collection, I question people’s attitudes towards Soviet heritage and invite you to take a fresh look at Soviet architecture and society's illusions.
Inspiration: The collection was inspired by Eastern European panel blockhouses as an iconic modern community symbol. Shapes of panel buildings and us - people, who live in individuality fiction, because the truth is that only a few centimeters between the walls separate us and our individuality is just fiction in this world.
Project Duration: This project started as an idea 2018 but I finished this collection 2020.
Operation Flow: Wearable jewelry made of concrete. Light, strong, and non - allergic material make jewelry more comfortable and wearable. This technology and design give a chance to wear architecture in real form and material as a piece of jewelry.
Team Members: Designer and artist Gerda Liudvinaviciute (artist name CELSIUS 273).
Image Credits: Photographer: Ieva Rudzionyte Model: Paulina Judzinskyte, Make up and hair: Indrija Kneize
Video credits:
ColorTaste
Model: Gabija Rostovskyte