Super Leg Snäkipakend by Chen Wang is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Pakendidisain Competition Category.
RaudPakend· 2021
Super Leg Snäkipakend
by Chen Wang
Client: Three Squirrels
Rauaauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg Snäkipakend
Book Text: Super Leg on suupistepakend, mis on loodud Hiina toidubrändile. Pakendil on kujutatud brändi maskotti, oravat nimega Xiaojian, kes lamab suurel kanakoivakel ja naudib toitu, samal ajal kui tema riided on riiuli külge kinni jäänud. Illustratsioon on inspireeritud multifilmistseenist, kus hiir varastab juustu ja jääb kassi poolt vahele. Koivaosa, mis näib hammastest läbi näritud, moodustab akna, mille kaudu on näha sees olevat liha. Disain ühendab maskoti tootega ja aitab pakendil riiulil sarnaste toodete seas silma paista.
The Recognition
About the Rauaauhind A' Design Award
Super Leg Snäkipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Super Leg Snäkipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Super Leg Snäkipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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