Renata-A Šampoonipakend by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Pakendidisain Competition Category.
HõbePakend· 2021
Renata-A Šampoonipakend
Client: Renata
Hõbeauhind A' Design Award Winner in Pakend Category
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- Verified Award Winner
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The Design
About Renata-A Šampoonipakend
Renata-A on šampoonipudel, mis on loodud juuksehooldusbrändi jaoks. Pudeli korpus on valmistatud biopõhisest materjalist, mis toodetakse Taiwani teekasvatajatelt kogutud äravisatud teevartest. Materjal asendab 40 protsenti naftakeemilisest plastist ning aitab vähendada süsinikuheidet. Pudel on sama vastupidav kui tavapärased plastnõud, seda saab ümber töödelda ning see ei eralda pärast põletamist mürgiseid aineid pinnasesse. Pakendisse mahub Hiina taimeekstraktidest valmistatud šampoon ning disain peegeldab taassünni teemat.
The Recognition
About the Hõbeauhind A' Design Award
Renata-A Šampoonipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Renata-A Šampoonipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Renata-A Šampoonipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
- Dimensions & Packaging
- 8cm x 3.5cm x 16cm
- Tags
- Package Design, Visual Design, Brand Design
- Production Technology
- PLA(Biomass Plastics) / HDPE / Paper
- Design Challenge
- RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
- Research
- RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
- Inspiration
- RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand! - Project Duration
- 2019 in Taoyuan / Taiwan
- Operation Flow
- NA
- Patents
- NA
- Team Members
- NA
- Image Credits
- DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU
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