Kuld Pakend · 2021
Kum-Kum Vesipakend
- Kuldauhind A' Design Award 2021 in Pakend
- CLIENT: Backbone Branding
- Estimated Number of Design Views: 46,125
- Verification code 8BDCD6902D · Verify this award
Colors
About Kum-Kum Vesipakend
Pudeli neljal küljel on sümmeetrilised tilgad, millest kaks on suunatud üles ja kaks allapoole, mis kujundavad selle dünaamilises aluses vee kuju. Sildi ja logo osas on Backbone Branding loonud kombinatsiooni etiketist ja täidetud pudelist, mis näitab vee läbipaistvust ja plastilisust selle dünaamikas. Tagasildi sinine toon sulandub pudeliga harmooniliselt ja tänu valguse murdumisele läbi vedeliku teeb pudeli nähtavaks ning läbipaistval sildil on tänu sinisele toonile nähtav ka brändi valge logo. tagumine silt.
About the Kuldauhind A' Design Award
Kum-Kum Vesipakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Kum-Kum Vesipakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Kum-Kum Vesipakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Press Kit
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
