Disainilahendus Ecological Journey Kinkekarp, autor Pufine Advertising Ltd. Co.

Disainilahendus Ecological Journey Kinkekarp, mille autor on Pufine Advertising Ltd. Co., on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Ecological Journey Kinkekarp

disainer: Pufine Advertising Ltd. Co.

Klient: Wuhan Little Bee Food Co., Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Ecological Journey Kinkekarp

Ökoloogiline teekond on kinkekarp kohapeal toodetud meele ja teele. Disain kujutab jämedate puidust pintslitega maalitud loodusstseene, sealhulgas kohalikke loomi ja vaatamisväärsusi. Karbi iga külg kannab tervikpilti, nii et karpe saab vaadata eraldi või ühendada suuremateks kujutisteks. Kaaned on valmistatud heina- ja puupaberist kergelt kareda tekstuuriga, korpus on kuldsest vaipapaberist ning karbid on seotud paberinööriga. Kaasas on kaart, mille esiküljel on pilt ja tagaküljel joonvõrgustik vabaks joonistamiseks.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Ecological Journey Kinkekarp on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Ecological Journey Kinkekarp peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Ecological Journey Kinkekarp on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Mõõtmed ja pakend: Length:240mm, width:80mm, height:140mm
Sildid: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Tootmistehnoloogia: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Disainiülesanne: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Uurimistöö: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspiratsioon: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Projekti kestus: The project began in September 2019 and will be completed in December 2019
Tööprotsess: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Meeskonnaliikmed: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli