Disainilahendus Shangri La Veinipakend, autor Pufine Advertising Ltd. Co.

Disainilahendus Shangri La Veinipakend, mille autor on Pufine Advertising Ltd. Co., on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Shangri La Veinipakend

disainer: Pufine Advertising Ltd. Co.

Klient: Yunnan Shangri-La Wine Co. LTD

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Shangri La Veinipakend

Shangri La on pakendidisain kolmest punaveinist koosnevale sarjale. Etiketid kasutavad traditsioonilise idamaise tušimaalingu tekstuure, et anda edasi veini voolamist ja vana viinapuu tüve. Kõrvuti asetatuna moodustavad kolm pakendit ühe looklevatüve. Iga pakend kannab tootmispiirkonna looma: liblikat õhu, kala vee ja pikat mulla jaoks. Etiketid on valmistatud krobelise pinnaga kapokipaberist ning kohrutus loob vana koore tekstuuri. Disain juhib tähelepanu traditsioonilisele kunstile ja looduskeskkonnale.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Shangri La Veinipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Shangri La Veinipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Shangri La Veinipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Mõõtmed ja pakend: Length:300mm, width:90mm, height:90mm
Sildid: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Tootmistehnoloogia: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Disainiülesanne: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Uurimistöö: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiratsioon: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Projekti kestus: The project began in October 2019 and will be completed in August 2020
Tööprotsess: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Meeskonnaliikmed: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,