Germain Robin California Brandy Pudeli etikett, kaubamärgi identiteet by Pierre Delebois

Germain Robin California Brandy Pudeli etikett, kaubamärgi identiteet by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2021

Germain Robin California Brandy Pudeli etikett, kaubamärgi identiteet

by Pierre Delebois

Client: E&J Gallo

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #112020

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Colors

The Design

About Germain Robin California Brandy Pudeli etikett, kaubamärgi identiteet

Germain-Robin California Brandy on Californias toodetud brändi jaoks loodud kaubamärgi identiteet ja pudelietiketi disain. Visuaalne identiteet on selge ja sirgjooneline, peegeldades kaubamärgi lihtsat, kuid kompromissitut iseloomu. Logotüübis on kahe asutaja nimed asetatud üksteise alla, eraldatuna õhukese joonega, väljendades tasakaalu fantaasia ja täideviimise rangust vahel. California Alembic brändi kannab valget käsitööpaberist etiketti, millel on punasega märgitud variant koos täpse kirjeldusega destilleerimis- ja laagerdamismeetoditest.

The Recognition

About the Pronksauhind A' Design Award

Germain Robin California Brandy Pudeli etikett, kaubamärgi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Germain Robin California Brandy Pudeli etikett, kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Germain Robin California Brandy Pudeli etikett, kaubamärgi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration: Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members: Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

Read the Press Release