Heffron Rummipudeli pakend by Martin Zouhar

Heffron Rummipudeli pakend by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2021

Heffron Rummipudeli pakend

by Martin Zouhar

Client: The Green Tree Distillery

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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Colors

The Design

About Heffron Rummipudeli pakend

Heffron on pakendidisain rummile, mille toodab Tšehhi piiritusetehas. Rumm austab Tšehhoslovakkia leegione, kes võitlesid Venemaal aastatel 1914–1918 ja aitasid rajada Tšehhoslovakkia Vabariiki. Heffron on selle viimase laeva nimi, mis vedas leegionäre Venemaalt Euroopasse. Disain on inspireeritud kirjadest, mida sõdurid pika teekonna jooksul koju saatsid. Läbipaistev klaaspudel mahutab 500 ml. Silt on valmistatud tekstuurse kreemja värvi paberist, millel on kirjatempli perforatsiooniga stantsimislõige ja kohalik läikelakk, ning see on trükitud kolmes värvitoonis.

The Recognition

About the Hõbeauhind A' Design Award

Heffron Rummipudeli pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Heffron Rummipudeli pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Heffron Rummipudeli pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.