Hotel New Grand Ready-to-eat Meals Toidupakend by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Toidupakend by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Kuldauhind A' Design Award in Pakendidisain Competition Category.

KuldPakend· 2021

Hotel New Grand Ready-to-eat Meals Toidupakend

by Kazuaki Kawahara

Client: Hotel New Grand

Kuldauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Toidupakend

Hotel New Grand Ready-to-eat Meals on valmistoitude pakendidisain, mis hõlmab veiselihakarrit, kanakarrit ja Napolitana pastakastet. Karp on valmistatud papist ja kasutab peamise graafilise elemendina supipoti motiivi. Minimalistlik disain väldib illustratsioone ja toidufotosid, mida valmistoidupakenditel tavaliselt näha võib. Eesmärk on edastada Yokohama klassikalise hotelli traditsiooni ja prestiiži koos vaimuka nüansiga. Pakend sobib koduseks einestamiseks ning seda valitakse ka kingituseks.

The Recognition

About the Kuldauhind A' Design Award

Hotel New Grand Ready-to-eat Meals Toidupakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Hotel New Grand Ready-to-eat Meals Toidupakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Hotel New Grand Ready-to-eat Meals Toidupakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.