Food in Nature Toidufotograafia by Duc Bui

Food in Nature Toidufotograafia by Duc Bui is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Fotograafia ja fototöötluse disain Competition Category.

RaudFotograafia· 2021

Food in Nature Toidufotograafia

by Duc Bui

Client: FPDB Creative

Rauaauhind A' Design Award Winner in Fotograafia Category

17,321

Verified Award Winner

Verify Award Status for #114801

View at A' Design Award Press Release Award Badge

Colors

The Design

About Food in Nature Toidufotograafia

"Food in Nature" on toidufotograafia projekt, mis on loodud mereandide restoranile Ho Chi Minh Cityle Vietnamis. Sari esitleb uue kõrgtaseme menüü roogasid, ja igale roale on antud oma unikaalne kujundus ja lugu. Kontseptsioon seob toidu loodusega, kujutades habraseid lilli kasvamas kuivadelt kividelt – stseen, mis viitab ellujäämisele ja kasvule. Rõhku on pandud lillede eredatele värvidele ja kivide ebatavalistele vormidele. Kunstlikku valgust kasutati merelt peegelduva valguse jäljendamiseks ja mereandide värskuse väljendamiseks.

The Recognition

About the Rauaauhind A' Design Award

Food in Nature Toidufotograafia on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Food in Nature Toidufotograafia peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Food in Nature Toidufotograafia on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.