Disainilahendus The Rice of Friendship Kingikarp, autor Xiaoning You

Disainilahendus The Rice of Friendship Kingikarp, mille autor on Xiaoning You, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2021

The Rice of Friendship Kingikarp

disainer: Xiaoning You

Klient: Zhimao Rice

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest The Rice of Friendship Kingikarp

Sõpruse Riis on kingipakendi disain Hiinast Heilongjiangi provintsist pärit Wuchangi riisile. Välimine karp mahutab 3 kilogrammi riisi, mis on jaotatud kuueks väiksemaks 500-grammiseks karbiks, mistõttu on avamata karpe lihtne hoiustada. Karpi ja kaant läbivatesse avadesse peidetud magnetid moodustavad lukustuse, mis takistab juhuslikku avanemist ja kriimustusi transportimise ajal. Trükitud illustratsioon kujutab kahte mägede ja jõgede poolt lahutatud tegelast, kes tervitavad üksteist traditsiooniliste Hiina žestidega. Graafiline stiil meenutab klassikalist Hiina maastikumaali ja väljendab sõprust.

Tunnustus

Auhinnast Pronksauhind A' Design Award

The Rice of Friendship Kingikarp on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. The Rice of Friendship Kingikarp peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. The Rice of Friendship Kingikarp rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Mõõtmed ja pakend: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Sildid: Wuchang City, rice, package,
Tootmistehnoloogia: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Disainiülesanne: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Uurimistöö: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspiratsioon: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Projekti kestus: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Tööprotsess: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Patendid: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Meeskonnaliikmed: Designer: Xiaoning You
Copywriter: Haiqi Wang
Piltide autorid: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.