Disainilahendus Changle Alkoholipakend, autor Hai Xia Huang

Disainilahendus Changle Alkoholipakend, mille autor on Hai Xia Huang, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2021

Changle Alkoholipakend

disainer: Hai Xia Huang

Klient: Yuto Group

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Changle Alkoholipakend

Changle on hiina tervisliku veini pakendidisain. Välimine karp on valmistatud lainepapist ja seda saab transportimiseks kokku voltida lamedaks, misjärel pannakse see täitmistehases kiiresti kokku. Karbi voltimine hoiab kokku transpordiruumi ja -kulusid. Graafika kujutab üles ja välja kasvavat igihaljast puud koos Ganoderma seenplatvormi, sookurje ja Nanshani mägedega. Pildile on lisatud ka longani, ehk hiina litšit, ogaõit ja daurica engelvõsa. Kasutatud on heledaid retrotoone. Karbi mõõtmed on 100 x 100 x 270 millimeetrit ning see mahutab 500 millilitrist pudelit.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Changle Alkoholipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Changle Alkoholipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Changle Alkoholipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Mõõtmed ja pakend: Box：100mmx100mmx270mm
Bottle：500ml
Sildid: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Tootmistehnoloogia: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Disainiülesanne: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Uurimistöö: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiratsioon: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Projekti kestus: The project done within 1 months in Shenzhen.
Tööprotsess: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Meeskonnaliikmed: Designer:Huang Hai xia, Art direction:Li Yu Chun