Disainilahendus Himalaya Sheet Mask Sheet Mask'i pakend, autor Elephant Design and Himalaya Wellness

Disainilahendus Himalaya Sheet Mask Sheet Mask'i pakend, mille autor on Elephant Design and Himalaya Wellness, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Himalaya Sheet Mask Sheet Mask'i pakend

disainer: Elephant Design and Himalaya Wellness

Klient: Himalaya Wellness

Auhind Hõbeauhind A' Design Award kategoorias Pakend

30,421

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #117150

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Himalaya Sheet Mask Sheet Mask'i pakend

Himalaya Sheet Mask on isikliku hoolduse kategooriasse kuuluva näomaski pakendi disain. Süsteem hõlmab viit varianti ning kasutab erksat värvipaletti, mängulist kirjatüüpi ja keskset märkust endale. Illustratsioonid tutvustavad toote looduslikke koostisosi pehmes stiilis. Kotike on trükitud CMYK-is, valges ja neljas spetsiaalses Pantone-värvitoonis. Logo ja pilt on viimistletud punktläikelakiga, samal ajal kui ülejäänud pind on matt. Disain on mõeldud noortele ostjatele üleilmsetel turgudel meeldima.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Himalaya Sheet Mask Sheet Mask'i pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Himalaya Sheet Mask Sheet Mask'i pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Himalaya Sheet Mask Sheet Mask'i pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Mõõtmed ja pakend: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Sildid: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tootmistehnoloogia: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Disainiülesanne: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Uurimistöö: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiratsioon: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Projekti kestus: The project started in September 2019 and finished in December 2020, in Singapore & India.
Tööprotsess: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Meeskonnaliikmed: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Piltide autorid: All designs and images are created by Elephant Design.