Disainilahendus Cap Pac Sündmuste reklaamtoode, autor Joshua Grant Rayner

Disainilahendus Cap Pac Sündmuste reklaamtoode, mille autor on Joshua Grant Rayner, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

HõbeReklaam· 2021

Cap Pac Sündmuste reklaamtoode

disainer: Joshua Grant Rayner

Klient: Cassette Concepts limitied

Auhind Hõbeauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Cap Pac Sündmuste reklaamtoode

Cap Pac on reklaamtoode, mis on mõeldud kasutamiseks välitingimustes toimuvatel üritustel. Cap Pac on valmistatud ühest kartongilehest ja ühendab endas mitmeid kasulikke esemeid. Kaks päikesevarju saab lahti rebida ja pea ümber kinnitada, et silmi varjata. Ülejäänud paneel toimib sildina, mis võib kanda igaks ürituseks valitud sõnumit. Sama paneel toimib ka kahe joogi kandjana. Kasutatakse ringlussevõetud või sertifitseeritud kartongi koos veevaba trükivärvi ja madala energiakuluga kuivatamisega. Eesmärk on vähendada reklaammaterjalist tekkivat jäätmete hulka.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Cap Pac Sündmuste reklaamtoode on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Cap Pac Sündmuste reklaamtoode peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Cap Pac Sündmuste reklaamtoode on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Mõõtmed ja pakend: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Sildid: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Tootmistehnoloogia: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Disainiülesanne: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Uurimistöö: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspiratsioon: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Projekti kestus: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Tööprotsess: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patendid: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Meeskonnaliikmed: Joshua Grant Rayner