Fenyangwang Primaarfunktsioon: Kange alkoholi pakend by Neptune Team is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Pakendidisain Competition Category.
HõbePakend· 2021
Fenyangwang Primaarfunktsioon: Kange alkoholi pakend
by Neptune Team
Client: Neptune Team
Hõbeauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #117401The Design
About Fenyangwang Primaarfunktsioon: Kange alkoholi pakend
Fenyangwang on kange alkoholi pakend, mis loodi ühe Hiina piiritusetehase kolmekümnenda aastapäeva puhul. Kujundus põhineb Hiina kalendril, mis on igapäevaelus ja töös levinud vahend aja märkimiseks. Iga päev rebitakse üks leht ära, et tähistada uue päeva saabumist. Sellel pakendil on kolmekümne aasta tagused kalendrilehed paigal, näidates valmistamiskuupäeva retrostiilis. Karp on valmistatud papist ja viimistletud trükitehnoloogiaga. Mõõtmed on 145 korda 90 korda 235 millimeetrit. Eesmärk on väljendada kolmekümneaastast kogemust.
The Recognition
About the Hõbeauhind A' Design Award
Fenyangwang Primaarfunktsioon: Kange alkoholi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Fenyangwang Primaarfunktsioon: Kange alkoholi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Fenyangwang Primaarfunktsioon: Kange alkoholi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
- Dimensions & Packaging
- 145mm*90mm*235mm
- Tags
- Liquor, packaging, liquor packaging, creative packaging
- Production Technology
- Cardboard box，Printing technology
- Design Challenge
- Visual symbolization
- Research
- The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
- Inspiration
- The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.
- Project Duration
- Start in October 2020 and finish in December 2020
- Operation Flow
- Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
- Team Members
- Bxl Neptune Team
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