Prakrishi Kuivatatud puuviljade pakend by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Kuldauhind A' Design Award in Pakendidisain Competition Category.
KuldPakend· 2021
Prakrishi Kuivatatud puuviljade pakend
by Vishal Vora
Client: Prakrishi
Kuldauhind A' Design Award Winner in Pakend Category
Verified Award Winner
Verify Award Status for #117439The Design
About Prakrishi Kuivatatud puuviljade pakend
Prakrishi on kuivatatud puuviljade pakendisari, mis on loodud India turu jaoks. Disain esitab visuaalse loo tervise kuningriigist, kus iga kuivatatud puuvili on kujutatud oma kuningriigi kuningana. Pakend on monokromaatiline ning ainult kuivatatud puuvili on trükitud värviliselt, nii et toit muutub iga pakendi keskseks elemendiks. Sarjas kasutatakse neljavärvitrükiga suletavaid kilekotte (zip lock). Iga pakend on 140 mm lai ja 210 mm kõrge. Eesmärk on muuta toode tihedalt täidetud riiulil selgeks ja äratuntavaks.
The Recognition
About the Kuldauhind A' Design Award
Prakrishi Kuivatatud puuviljade pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Prakrishi Kuivatatud puuviljade pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Prakrishi Kuivatatud puuviljade pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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