Minimo Kinkekarp by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Pronksauhind A' Design Award in Kinkekaupadisain Competition Category.

PronksKinkekaup· 2026

Minimo Kinkekarp

by Rilind Hoxha

Client: Why Agency

Pronksauhind A' Design Award Winner in Kinkekaup Category

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Verified Award Winner
Verify Award Status for #118886

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Colors

The Design

About Minimo Kinkekarp

Minimo on Smaragd 1969 laste ehtekollektsioon, mille kinkekarbi ja tervikliku kinkimiskogemuse lõi Why Agency. Kontseptsioon loodi lapse esimese hinnalise kingi ümber, muutes ehte saamise hetke mänguliseks ja meeldejäävaks kogemuseks. Lisaks ehetele sisaldab karp kleebisepakki kuldkollektsiooni kujundustega, värviraamatut, värvilisi pliiatseid ning Minimo beebipassi esmakordsetele klientidele. Iga element julgustab lapsi avastama, looma ja kollektsiooniga sidet leidma ka väljaspool ehteid endid.

The Recognition

About the Pronksauhind A' Design Award

Minimo Kinkekarp on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Minimo Kinkekarp peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Minimo Kinkekarp rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili