Pepsi New Year 2020 Joogipakend by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Kuldauhind A' Design Award in Pakendidisain Competition Category.
KuldPakend· 2021
Pepsi New Year 2020 Joogipakend
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Kuldauhind A' Design Award Winner in Pakend Category
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- Verified Award Winner
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The Design
About Pepsi New Year 2020 Joogipakend
Pepsi New Year 2020 on Venemaal uusaastahooajaks loodud piiratud tiraažiga joogipurkide komplekt. Iga purk kannab eritellimusel loodud kirjatüüpi ja lühikest sõnumit, mis ammutab inspiratsiooni kohalikust kultuurist, huumorist ja traditsioonidest. Sõnumid on isikliku tooniga, nii et tarbijad saavad valida just neile kõige sobivama. Sarja ühine teemaviide, mis tõlkes tähendab "võta Pepsi, kui", kutsub suhtlema sotsiaalmeedias. Paindlik disainilähenemine võimaldab kontseptsiooni kohandada ka teistele kohalikele turgudele, laiendades ja isikupärastades uusaasta tähistamist.
The Recognition
About the Kuldauhind A' Design Award
Pepsi New Year 2020 Joogipakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Pepsi New Year 2020 Joogipakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Pepsi New Year 2020 Joogipakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
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