Pepsi X SHFW Joogipurk by PepsiCo Design and Innovation

Pepsi X SHFW Joogipurk by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2021

Pepsi X SHFW Joogipurk

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Hõbeauhind A' Design Award Winner in Pakend Category

25,575

Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Joogipurk

Pepsi X SHFW on limiteeritud väljaandena valminud joogipurk, mis loodi Shanghai moenädala 2020. aasta kevad-/suvehooaja jaoks ja mis lasti välja Hiinas. Purk on osa samale sündmusele välja töötatud laiemast visuaalse identiteedi süsteemist. Hooaja teema "Sensation and Source" ("Aisting ja allikas") suunab disaini ning peegeldab erinevate vaatenurkade uurimist. Orgaanilistest ja klaasilistest elementidest inspireeritud kujundid on ühendatud ruumilises keskkonnas. Tulemus seob Pepsi Blacki brändivaimu üritusel esitletud moedisainerite mitmekesise loominguga.

The Recognition

About the Hõbeauhind A' Design Award

Pepsi X SHFW Joogipurk on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Pepsi X SHFW Joogipurk peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Pepsi X SHFW Joogipurk on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release