Alienergy Energy Drink Primaarne funktsioon: Energiajoogi pakend by Genki Forest

Alienergy Energy Drink Primaarne funktsioon: Energiajoogi pakend by Genki Forest is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2021

Alienergy Energy Drink Primaarne funktsioon: Energiajoogi pakend

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Hõbeauhind A' Design Award Winner in Pakend Category

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Colors

The Design

About Alienergy Energy Drink Primaarne funktsioon: Energiajoogi pakend

Alienergy on suhkruvaba energiajoogi pakend. Disain kasutab õhukest alumiiniumpurki mõõtmetega 58 mm laiust, 58 mm sügavust ja 142 mm kõrgust, mahutades 330 ml. Alumiinium valiti seetõttu, et seda saab tõhusalt taaskasutada ja ümber töödelda. Tulnukakuju, mis on joonistatud brändi logo laiendusena, moodustab peamise graafika ja kordub kogu tootesarjas. Puhas värvipalett, sirged jooned, geomeetrilised kujundid ja metallilised aktsendid annavad purgile tugeva riiulipositsiooni. Infohierarhia rõhutab suhkruvaba koostist.

The Recognition

About the Hõbeauhind A' Design Award

Alienergy Energy Drink Primaarne funktsioon: Energiajoogi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Alienergy Energy Drink Primaarne funktsioon: Energiajoogi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Alienergy Energy Drink Primaarne funktsioon: Energiajoogi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimensions & Packaging: Width 58mm x Depth 58mm x Height 142mm
Tags: Branding, Packaging, Can, 3D, Energy drink
Production Technology: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Design Challenge: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Project Duration: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patents: Label Patent:202030509836.0 , 2020, China.
Team Members: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Image Credits: Creator: Gang Wang